IMPROVING ENGAGEMENT :
WITH AUDIO ON DEMAND
WE ARE ON A MISSION :
To improve mental and physical health, wellbeing and engagement through innovative and empowering audio communications.
WE NEED TO MOVE MORE :
Written content requires us to SIT and read
Video content requires us to SIT and watch
Audio content allows us to MOVE
ENGAGE YOUR AUDIENCE :
WITH THE EMOTIONAL APPEAL OF AUDIO
“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind. You’re creating your own production, and that of course, is something that you can never get with visual media.”
Emma Rodero : Communications Professor Pompeu Fabra University Barcelona
TAILORED CONTENT FOR LISTENERS:
MUCH MORE THAN A PODCAST
SHORTS
Short, snappy, consumable pieces of content, no more than 5 mins in length.
PRODUCED WEEKLY
THOUGHTS
Longer, podcast type material with multiple contributors, 20 - 30 mins in length
PRODUCED BI-WEEKLY
FORUMS
More detailed content, C-Suite level industry insights and assessments 40-50 mins
PRODUCED MONTHLY
DIFFERENT TEAMS ? DIFFERENT STREAMS ? NO PROBLEM :
Use Groups to organise your content
Launch series content for Onboarding, New Sales etc
Secure access for State of the Nation and Town Hall content
Listener comments for 2-way feedback
Detailed drop off, skip and completion reports
YOU WANT IT :
WE'VE GOT THE TOOLS AND THE TECH
PLANNING
Objectives
Target Audience
Listener Groups
Contributors
Key Messages
Episode Planning
Scheduling
Budget Scoping
CREATIVE
Key Themes
Style and Tone
Script Outline
Contributor Briefing
Episode Planning
Music Selection
Audio Bed Selection
PRODUCTION
Recording
Editing
Podcast Imagery
Audiogram
Descriptions
DISTRIBUTION
Uploading
Scheduling
Access Rights
Distribution
Analytics
Listener comments
MEET THE TEAM:
Rob Edwards ( aka Rob Mitchell-James ) is a Qualified Mental Health First Aid Instructor, a Public Speaker, a Professional Actor and Voice Over Artist and the founder of LIFECYCLE COACHING and LIFECYCLE AUDIO.
With over 20 years C-Suite level experience with some of the UK’s leading Tech, Creative and Content creation businesses, Rob is incredibly passionate about engagement and effective communication.
He also has an intimate knowledge of Workplace Mental Health and Emotional Wellbeing, and regularly speaks publicly about his own experiences
SCOTT EDWARDS
Editor and Social Media Producer
JOIN THE LAIG :
AND DRIVE ENGAGEMENT IN YOUR BUSINESS
DOWNLOAD BROCHURE